About Avenues


William Lidwell
William Lidwell
Vice President of Research and Development

William Lidwell is vice president of Tiger Works, the research and development group at Avenues. Will began his career as a systems designer and consultant for NASA, specializing in cockpit automation and astronaut training. He is author of several books, including the best-selling Universal Principles of Design, which has been translated into more than 20 languages; Deconstructing Product Design, a social deconstruction engaging more than 20 experts and 100 classic products; and Guidelines for Excellence in Management, a compendium of research-based guidelines supporting effective management and leadership.

Will lectures on topics of psychology and design for The Great Courses and Lynda.com and is a former lecturer on instructional system design and industrial design at the University of Houston. He is a co-founder of the company that has become the online learning division of Underwriter Laboratories and holds a diverse array of patents, ranging from coffee table and eyeglass frame designs to advanced methods of interacting with online animated assistants.

Edward Huang
Vice President, Information Systems and Technology

As vice president of information systems and technology, Edward is responsible for leading the...

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Susan Beans
Vice President of Enrollment

Susan is a broad-based operational and financial executive, having served in senior executive roles...

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